Leadership in retail
Introduction Most of us would have been advised early in our careers to start with a customer service job. As a novice, I asked Google what makes it special, even…
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July 23, 2026
Coffeehouse experience curators
When one says ‘Let’s grab a cup of coffee.’ The first place that comes to mind is Starbucks. The magic of aroma that started spreading in 1971 has now spread…
July 22, 2026
Relationship Marketing vs Digital Media: What Starbucks Teaches Us
Can digital media replace relationship marketing? We live in the algorithmic age, and as our elders start telling stories from their 90s to the young generation, it might seem unreal…
May 22, 2023
AI Decision-Making at Starbucks: Personalization vs Privacy
Introduction: AI in your morning message Do you ever wake up to the text, ‘Good morning, should I order a matcha tea latte at Starbucks near you?’ Most of us…
May 22, 2023